Bliss Spa has announced that it has expanded it service coverage, moving outward from the usual US and UK territories. Bliss spa is going global, stretching its beauty footprint in new W Hotels from Hong Kong to Doha, Barcelona to Dubai, and beyond. In addition to recent domestic openings in Atlanta, Scottsdale, and Hoboken, New Jersey, Bliss debuted in Asia last year with the opening of Bliss spa at W Hong Kong, and quickly massaged its way to the top by winning Time Out Hong Kong’s “Best Spa” award.

The fun, attitude-free spa brand also entered the Middle East with a new Bliss spa in the recently opened W Doha in Qatar. Launching an ambitious global growth plan, Bliss spa, which currently has 13 locations worldwide, will have 25 spa properties by 2011. Bliss will open new spa locations within upcoming W Hotels debuting around the globe, including W Barcelona, W South Beach, and W Fort Lauderdale this year and W Dubai in 2011.

“This marks the year that W and Bliss truly go global, expanding into vibrant and primary destinations around the world,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “Like W, Bliss is a New York phenomenon that is transforming into a worldwide sensation, offering fashionable indulgences in beauty and well-being to W’s global travelers and local loyalists.”

(Source) Press

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